Google Digital Marketing Event - July 11th
July 11, 2019 9:45 AM (EDT) - July 11, 2019 3:00 PM (EDT)Google NYC HQ
111 8th Avenue
New York 10011
Google Digital Marketing Event - July 11th
July 11, 2019 9:45 AM (EDT) - July 11, 2019 3:00 PM (EDT)Google NYC HQ
111 8th Avenue
New York 10011

Join Mehr Grewal from Google, and team members from CF Search Marketing and Gubagoo for a day filled with the latest Automotive Marketing Trends with a key focus on Digital Retailing.  

Hosted at Google's NYC HQ with lunch catered by Google in their Autumn Tech Talk Room.

Checking in at Google HQ:

Enter the Main Lobby, and check in towards the Left Side with the Google Receptionist. 

CF Search Marketing and Gubagoo staff members will be in the Google lobby to greet arriving guests.

Focus of event

  • Learn more about the "The Modern Digital Marketing Ecosystem" and other hot trends.

  • Learn How to Use Google to Drive the Path to Purchase - Industry Experts will show you the must-have Google apps you need to sell more cars and track results and how to maximize their effectiveness.
  • Learn How to Create Powerful Google Ads to Maximize Conversion - Learn "Pro" strategies and techniques that are proven to attract more car buyers to your website.
  • Learn How to Sell (More) Cars Online with Modern Digital Retailing Tools - Link your Google Ads to Digital Retailing tools and watch live deals, connect with buyers to desk an offer, and get buyers back into the deal whether they are offline, online, offsite or onsite.

AGENDA

9.45 – 10.15 am                      Google Lobby “Meet Up” and Registration

10:30 – 11.00 am                    The Modern Digital Ecosystem: "What Every Dealer Needs to Know"  - Mehr Grewal, Google

11.00 – 11.15 am                     15-Minute Coffee Break

11.15 – 12.00 pm                    Google Ads Strategies to Drive Online Car Purchase - Craig Farmer, CF Search Marketing

12.00 – 12.45 pm                     Lunch provided by Google

12.45 – 1.30 pm                       Digital Retailing in the Future of Automotive Commerce - Ryan Osten, Gubagoo
 

1.30 – 2.30 pm                         Dealer Discussion Panel: "The Role of Digital Retailing in the Future of Automotive"

  • Moderator:                    Craig Farmer from CFSearch Marketing

  • Panelist:

  • Jeff Ramsey           -     Director - E-commerce & Marketing at Jones Junction Auto Group (Baltimore MD)

  • Adam Smith           -      Internet Director, Westbury Toyota (500 + car location and top performing Toyota Dealer in New York State)

  • Yuri Frid                 -      Director of Marketing and Business Development Center at Prime Auto Group

  • Matthew Pennell    -      Director of Digital Operations and Training at Priority Automotive Group

2.30 - 3.00                                 Time permitting - Social networking

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